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¸¶ÄÉÆà A to Z (Çʸ³ÄÚƲ·¯ Àú) |
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ÀÌ¿¡ µ¡ºÙ¿© ÄÚƲ·¯´Â ÀÌ º¯È¿¡ ¸Â¼ °æ¿µÀÚ´Â ¸¶ÄÉÆÃÀÇ ±âº»À¸·Î µ¹¾Æ°¡¶ó°í ÀçÃËÇϸé¼, ¸¶ÄÉÆà °ü·Ã ±âº»°³³ä 80°³¸¦ ´Ü¼û¿¡ ÁöÀûÇÏ°í ÀÖ´Ù. A¿¡¼ Z±îÁö ¸¶ÄÉÆà ±âº»°³³ä, ¸¶ÄÉÆà ºÒº¯ÀÇ Å°¿öµå 80°³ ¸¶ÄÉÆÃÀ» ¹è¿ì°í ÀÍÈ÷±â°¡ ¾î·Á¿î°¡? ÀÌ¿Í °ü·ÃÇØ ´Þ°¡¿î ¼Ò½ÄÀÌ ÀÖ´Ù. ÇÏ·ç¸é ¸¶ÄÉÆÃÀ» ¹è¿ï ¼ö ÀÖ´Ù´Â »ç½ÇÀÌ´Ù. ±×·¯³ª ¸¶ÄÉÆÃÀ» ¸¶½ºÅÍÇÏ·Á¸é Æò»ý¿¡ °ÉÃÄ ³ë·ÂÇØ¾ß ÇÑ´Ù´Â »ç½ÇÀº ¶Ç´Ù¸¥ °ÆÁ¤À¸·Î ´Ù°¡¿Â´Ù.
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Advertising(±¤°í)
Brands(ºê·£µå)
Business-to-Business Marketing(B2B ¸¶ÄÉÆÃ)
Communication and Promotion(Ä¿¹Â´ÏÄÉÀ̼ǰú ÇÁ·Î¸ð¼Ç)
Companies(±â¾÷)
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Customer Orientation(°í°´ÁöÇâ)
Customer Relationship Management(CRM)
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Financial Marketing(±ÝÀ¶ ¸¶ÄÉÆÃ)
Focusing and Niching(ÁýÁßÈ¿Í Æ´»õ½ÃÀå °ø·«)
Forecasting and the Future(¿¹Ãø°ú ¹Ì·¡)
Goals and Objectives(¸ñÇ¥°ú ¸ñÀû)
Growth Strategies(¼ºÀå Àü·«)
Guarantees(º¸Àå)
Image and Emotional Marketing(À̹ÌÁö¸¶ÄÉÆÃ&°¨¼º¸¶ÄÉÆÃ)
Implementation and Control(½ÇÇà°ú °ü¸®)
Information and Analytics(Á¤º¸¿Í ºÐ¼®·Ð)
Innovation(À̳뺣À̼Ç)
Intangible Assets(¹«ÇüÀÚ»ê)
International Marketing(±¹Á¦Àû ¸¶ÄÉÆÃ)
Internet and E-Business(ÀÎÅͳݰú E-ºñÁî´Ï½º)
Leadership(¸®´õ½Ê)
Loyalty(Ã漺µµ)
Management(°æ¿µ°ü¸®)
Marketing Assets and Resources(¸¶ÄÉÆà ÀÚ»ê°ú ÀÚ¿ø)
Marketing Department Interfaces(¸¶ÄÉÆÃ&ŸºÎ¼ Çù·Â°ü°è)
Marketing Ethics(¸¶ÄÉÆà À±¸®)
Marketing Mix(¸¶ÄÉÆà ¹Í½º)
Marketing Plans(¸¶ÄÉÆà °èȹ)
Marketing Research(½ÃÀå Á¶»ç)
Marketing Roles and Skills(¸¶ÄÉÆÃÀÇ ¿ªÇÒ°ú ±â¼ú)
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Performance Measurement(½ÇÀû Æò°¡)
Positioning(Æ÷Áö¼Å´×)
Price(°¡°Ý)
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Public Relations(PR)
Quality(Ç°Áú)
Recession Marketing(°æ±âħü±âÀÇ ¸¶ÄÉÆÃ)
Relationship Marketing(°ü°è ¸¶ÄÉÆÃ)
Retailers and Vendors(¼Ò¸Å¾÷ÀÚ¿Í ÆǸÅÀÎ)
Sales Force(ÆǸÅÀηÂ)
Sales Promotion(ÆǸÅÃËÁøÈ°µ¿)
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Success and Failure(¼º°ø°ú ½ÇÆÐ)
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Technology(Å×Å©³î·ÎÁö)
Telemarketing and Call Centers(ÅÚ·¹¸¶ÄÉÆðú ÄÝ ¼¾ÅÍ)
Trends in Marketing Thinking and Practice(¸¶ÄÉÆÃÀÇ Ãß¼¼)
Value(°¡Ä¡)
Word of Mouth(ÀÔ¼Ò¹®)
Zest(¿Á¤) |
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